Discovery
Macro Trends
Category Insights
Competitive Analysis
Industry Benchmarking
Insights
Target Consumer
Ethnographies
Focus Groups
Quantitative Research
Strategy
Brand Positioning
Messaging
Naming
Go-To-Market Strategy
Innovation
Innovation Strategy
Ideation Workshops
Concept Development
New Product Testing
Creative
Branding
Marketing
Sales
Digital
North Star Strategy Sessions
Designed for startups, these workshops help Founders develop overarching brand and go-to-market strategies, which in turn will help determine points of differentiation vs. the competition and provide guidance on executing successful launches that reach the target customer.
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North Star Strategy Sessions
Topics to Cover
- Overarching mission and vision
- Long-term business goals
- Target customer & their pain points
- Marketing to the target customer
- Brand positioning that differentiates from the competition
- Customer connections via emotional benefits
- Messaging and tagline aligned with brand positioning
- Optimal portfolio of products / services
- Go-to-market strategies, including pricing and distribution
- Financial optimization, including revenue and profit
- Investor pitch deck preparation
What’s Included*
- Final strategic plan, including a high-level marketing plan
- Final brand architecture
- Final brand story / positioning, including brand personality
- Updated investor pitch deck
Format
Six, 2-hour work-sessions, with homework in between each session completed by the client.
Our Work
Red Vines
Repositioning and Innovation
Global Grub
Repositioning & Consumer Research
Booksy
Brand Strategy & Insights Gathering
Norton LifeLock
Industry Benchmarking
Raybern's
Messaging & Consumer Research
Norton LifeLock
Consumer Insights & Ideation
KitchenTown
Innovation Strategy
Berkeley Haas
Creative / Sales Materials
Grace Health & Wellness
Brand Re-launch
Silicon Valley Bank
Competitive Review & Messaging
JM Smucker
Ideation
Tech Start-Up
Positioning
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Brands Impacted
Our work has impacted start-ups and Fortune 500 companies across numerous industries.
About
Stephanie Louie
Founder and Chief Strategist
An entrepreneur at heart, I created One10 North to ensure that every brand has the chance to succeed.
Based in San Francisco, we are a brand and design consultancy that leverages customer and consumer insights to define a brand's purpose and create strategic plans to help every business reach their North Star.
Working together, my team of strategists, researchers, designers and innovators bring the top-notch support and strategic guidance that many of the big brands enjoy. However, we do so at a fraction of the cost by eliminating the "fluff" and focusing on what's really needed to deliver meaningful results.
And, we can lead a project from beginning to end, or step in at any stage in the process. Our approach is tailored to what works for you, and we have one goal in mind - to help you succeed and find your North Star.
Your success is our success.
Contact
Let's Chat!
Want more information? Contact us today for a free consultation and see how we can help you find your North Star.
Contact Us
stephanie@one10north.com
650.619.1244