Designed for startups, these workshops help Founders develop overarching brand and go-to-market strategies, which in turn will help determine points of differentiation vs. the competition and provide guidance on executing successful launches that reach the target customer.
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North Star Strategy Sessions
Topics to Cover
Overarching mission and vision
Long-term business goals
Target customer & their pain points
Marketing to the target customer
Brand positioning that differentiates from the competition
Customer connections via emotional benefits
Messaging and tagline aligned with brand positioning
Optimal portfolio of products / services
Go-to-market strategies, including pricing and distribution
Financial optimization, including revenue and profit
Investor pitch deck preparation
What’s Included*
Final strategic plan, including a high-level marketing plan
Final brand architecture
Final brand story / positioning, including brand personality
Updated investor pitch deck
Format
Six, 2-hour work-sessions, with homework in between each session completed by the client.
*Topics and deliverables can be customized to fit client needs
Our Work
Red Vines
Repositioning and Innovation
Global Grub
Repositioning & Consumer Research
Booksy
Brand Strategy & Insights Gathering
Norton LifeLock
Industry Benchmarking
Raybern's
Messaging & Consumer Research
Norton LifeLock
Consumer Insights & Ideation
KitchenTown
Innovation Strategy
Berkeley Haas
Creative / Sales Materials
Grace Health & Wellness
Brand Re-launch
Silicon Valley Bank
Competitive Review & Messaging
JM Smucker
Ideation
Tech Start-Up
Positioning
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Challenge
Approach
Result
Brands Impacted
Our work has impacted start-ups and Fortune 500 companies across numerous industries.
About
Stephanie Louie
Founder and Chief Strategist
An entrepreneur at heart, I created One10 North to ensure that every brand has the chance to succeed.
Based in San Francisco, we are a brand and design consultancy that leverages customer and consumer insights to define a brand's purpose and create strategic plans to help every business reach their North Star.
Working together, my team of strategists, researchers, designers and innovators bring the top-notch support and strategic guidance that many of the big brands enjoy. However, we do so at a fraction of the cost by eliminating the "fluff" and focusing on what's really needed to deliver meaningful results.
And, we can lead a project from beginning to end, or step in at any stage in the process. Our approach is tailored to what works for you, and we have one goal in mind - to help you succeed and find your North Star.
Your success is our success.
"Thanks again for an outstanding ideation workshop. We got some really great ideas out of it to move the business forward."
SVP Strategy & Operations, Symantec
"Great research session today. Learned a ton about our consumers and our hunch on messaging proved right."
Senior Marketing Director, Raybern's
"Thanks for the excellent work [industry benchmarking] and thought-provoking strategy options for us to consider."
Senior Director E-Services, Symantec
"Great work with the research. We truly have a better understanding now of what our customers want and how to move forward."
CMO, SaaS Start-Up
"You really worked hard and did a nice job on the positioning. You guys hit it straight on."
CMO, Chefables
Contact
Let's Chat!
Want more information? Contact us today for a free consultation and see how we can help you find your North Star.